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Client Spotlight – Bike Delaware Cycling Jersey Design

Bike DE Event Branding | The design process for branding a cycling jersey, poster, and t-shirt | Jenn Wells Design

The Client: Bike DE

One thing I love about working with Bike Delaware is that it takes me out of my comfort zone. I’ve worked with Drew twice now, and we usually begin our jersey designs by taking a look at the work done in previous years. We analyze what he liked, what he didn’t, and how this year’s version should be different.

The thing that strikes me every time is how urban and artistic the previous designs have been, which is not my usual style.  To compensate, I make the craziest, most graffiti-like design I can and then it’s a nice, minimalist version of what Bike DE usually does.

This year, Drew was looking for a cycling jersey design, as well as a poster and a t-shirt.  These pieces were all part of the same promotional campaign for the Amish Country Bike Tour.

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Business vs “Busy-ness”

Header Business vs Busy-ness | Jenn Wells Design

Everyone is busy.

It always shocks me when I come across someone who seems to think “busy” is a novel way to answer the question, “How have you been?”  We’re slowly becoming aware of the drawbacks of being constantly busy, but it’s still often seen as a badge of honor.  It makes us feel important, or special, or deserving of praise and sympathy.  But the truth is, busy is a choice that the majority of us are constantly making.

Parents are busy, students are busy, people who run clubs or organize societies are busy.  I know literally one person who has ever told me that she’s not busy.  And it was a very deliberate choice on her part to avoid the constant temptation of activities and invitations.

So, fellow business owners, we are far from alone in our levels of “busy.”  But that’s not the main point I want to make today.

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November News, Tips, & Reads

Hello, hello, hello!  It’s approaching the end of the month and since I kaputzed the enewsletter, I’ll be sharing November news, book recommendations, things I learned, and fun articles here instead.

Business Sneak Peek

We’ve got a few changes over at Jenn Wells Design.  And, for the sake of transparency, I’ll be doing monthly updates instead of having things pop up all over the website without explanation.

1) A New Team Member!

Breena Kline portrait
This is Breena, the second-ever member of the JWD team, but hopefully the first of many!  Breena will be joining me out at networking events, and starting to take on some of the social and communications work in the business, as well as continuing to design behind the scenes.  Get to know Breena better on our about page!

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My Objections to Multi-Level Marketing

“Isn’t that a pyramid scheme?”

You can imagine how enraged a coworker was, after I naively asked this question about his wife’s new business.  He gave me a rundown on multi-level marketing which, frankly, left me a little confused about the difference between the two, but gave me the verbiage I needed to not offend other MLMers.

My personal opinion has wavered.  Initially I was wary, and maybe a little frustrated at the explosion of advertising in my Facebook newsfeed by family and friends.  Then it started to seem like a good opportunity to get into entrepreneurship for people who might not have the initiative or capital to strike out on their own.

And now…

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5 Misconceptions About Working for Yourself (at Home)

 

5 Misconceptions About Working for Yourself (at Home) | Jenn Wells Design

“But you set your own hours, so you can make time to do whatever you want.”

If you’re self employed, I’m sure you’ve heard this.  And other, equally annoying, misconceptions.

It can be frustrating, as a small business owner, to explain what you do and how you do it.  You have to explain that working for yourself is still a job, and not every task is enjoyable, even though you’re choosing to do them.

Sometimes you feel like you can never complain.  After all, you chose this…

So let’s address some of those misconceptions and how to explain them to well-meaning friends and family.

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